The Council of Cooperative Health Insurance (CHI) is an independent body established in 1999 to regulate the cooperative health insurance system in Saudi Arabia. Located in Riyadh, it employs between 150 to 250 staff members and embraces an “Adhocracy Culture” that promotes flexibility and initiative. The council aims to drive innovation, transparency, and efficiency in the healthcare sector. Through strategic internal communication practices and a focus on creative culture, CHI has significantly improved its work environment. This includes activating its LinkedIn platform to showcase internal initiatives and engage employees, which has contributed to enhancing awareness and internal alignment. The results from the Organizational Health Behavior Index (OHBI) demonstrate a notable improvement in the work environment, with an average score of 76.47%, reflecting the council’s success in fostering communication and organizational performance.